New Zealand racing fans will continue to be served by two dedicated racing channels with the prospect of content being shared on additional channels following the agreement confirmed today between the New Zealand Racing Board (NZRB) and SKY Television.
The new deal with SKY will be a non-exclusive agreement, providing the NZRB and the three racing codes with greater control of content and the ability to present racing to customers on new digital platforms.
NZRB General Manager Media and Content Andy Kydd said the sports rights market in New Zealand has changed significantly over the past five years.
“By entering into a non-exclusive agreement the NZRB and Codes have the potential to explore partnerships with new providers outside of the SKY agreement, this allows us to access a new audience and ensure we are where our customers are in the future,
Since SKY began broadcasting two Trackside racing channels in season 13/14, it has ensured that racing content is delivered to racing enthusiasts and punters efficiently and effectively while providing the TAB an additional 16,000 races to bet on.
“SKY is where sports lives in New Zealand and it is the preferred platform for our core customers and potential customers. SKY remains a very important partner of the NZRB and we will continue to work together to explore future opportunities to promote racing and wagering,” says Kydd.
The new agreement will mean there is now an opportunity for the rights to New Zealand’s premier meetings to be distributed across other platforms as the media market continues to fragment and new partnership are formed.
“It also gives us the opportunity to present racing in different ways for new and different audiences, while continuing to underpin the revenues associated with Trackside and our core wagering customers via Sky,” says Kydd.
The new SKY contract is in place until 2021.